Here’s where I gathered a lot of my inspiration from for this assignment mostly with my ideas “Apple Pie Brewery” and “Macaroon Chef”. There was a lot of energy put into researching the names that I choose and corresponding those together. I used a lot of search engines for inspiration like google, behance, and pinterest (to name a few!). This was part of the fun designing process!
I began by making a list of 20 nouns and 20 businesses or places. Then choosing the best three out of all of the combinations, I came up with:
Apple Pie Brewery, Macaroon Chef, and Sand Hotel
As the process began I researched a lot, and the images that I used as references are above. This was a long process! But fulfilling!
After the first process and getting feedback on the work I had done, I knew I had a little ways to go. This assignment was rather confusing and slightly difficult. I didn’t understand what was really being asked until I looked at several logos and came up with a few ideas myself.
I first asked my dad what he thought of my first three choices I was going with for this assignment and he replied, “Don’t think people want apple pie in their beer. I don’t want sand in my hotel room, being a chef that makes only macaroons seems limited.” Haha. But other than that, I liked what I had chosen, so I kept those three things. If I would of changed any of them I’d add in Timber Marketing.
I did a lot of research to get these different sketches. I researched anywhere from chef, to chef hat, to motels, and cabins. I did A LOT of research. I wanted to really understand the subject I was going for, and what I wanted to portray.
My next process was to dive in a little bit deeper. So I went to different people and asked them what they thought each logo meant. Here’s what I came up with:
My favorite is still the Macaroon Pastry Chef logo I made. I added in the chef so it’s more readable and its not just a plate of macaroons. My sketches I had done before weren’t that great but after I saw everyone else’s I realized what I needed to do to get the point across on these “logos”.
I made more of an effort to distinguish each name to the logo like adding the chef to the macaroons, adding the sandy look with the palm trees to the “sandy hotel”, and added more apples and apple pie to the beer mug. I like what I came up with and it was fun seeing what everyone else saw. Made me realize the points I needed to work.
As for my final…. At the very end is my final work. I’m happy with the images I came up with and I utilized my potential in creating logo’s that work well for the names as far as I could.
I was able to explore more on my logos and figure out different ways to portray them. I really paid attention to the details and wanted each logo to look a little bit different from one another. I really like my chef logo with the macaroons. I added in shoulders and arms as well as a button for the suit coat. I wanted my chef to look like a chef but not have the face. Kind of like a hide and seek effect. I also wanted to keep the macaroons the same because I really like the design in them. I tried hard with my sand hotel. This one was a little more harder to portray.
I added in some sandy spots as well as a “sign” out front. If i could of, I would of but the name of the hotel so people would understand what it was, but we weren’t allowed to use any text! So I added a little front that looks like a hotel and I added some curtains in the window to make it seem like a “room” and not just a building on the beach. Lastly, my apple pie brewery. This one was the hardest which was really unfortunate because I really do like the name “Apple Pie Brewery”. It has a warming feeling to it. Maybe because Apple Pie is warm. But I added the apple pie with “steam” coming up from the top onto a mug. I wasn’t quite sure how to portray this one and I feel like it was the hardest to design.
I would of picked something simpler, like Apple Pie Beer, which is what I think the logo looks like. All in all I think we all got a good grip on this project, seeing we’ve worked on it for a couple weeks now. It’s definitely a lot harder than it looks and you’d be better off choosing something that isn’t as difficult in the beginning. Like I said, there are some things I would of changed if I could of.