The idea was to take a package that didn’t have a quality design, and redesign that package. I searched all over the house to find something I could use, and I came across my lovely Flaxseed’s. The package isn’t horrible but I wanted to redesign it any way.
I searched all over the internet like Behance, Pinterest, Google for ideas on package templates. The original package that the Flaxseed comes in is a plastic bag. It’s not very flattering.
I wanted to use a packaging that gave the Flaxseed’s a sophisticated look and so I decided on a 7” by 2.5” package label, and a jar. I want to add a scoop in the jar, so the consumer can easily use the flaxseeds.
When I was redesigning the logo, I used this photo as a reference for the “Flaxseed” label.
I wanted to keep the label simple but have it still stand out from the other packaging. I didn’t want the text to be lost either. I tried to use different size text for different significancy. The Larger text in the label is more important that the smaller text.
I kept all of the original text from the original packaging but just changing the outline of the label.
This image I took last year in our corn field, and it’s a stock of corn before the head came out. I liked the “seed” look to the corn and wanted to incorporate this in my label as well.
It was hard deciding what contrast to use for the image. I put the photo in a sepia but couldn’t decide if I like the image darker sepia or a lighter sepia. I have posted both because I couldn’t decide.
I really like the outcome of what I came up with for this particular project. I think I highlighted the important text well, and made the title pop out from the rest of the images/text.
This week I was able to refine my label a little bit more. After talking with a few other classmates I decided to change the background. I really do like the image that I took and how I edited it, but It was a little too dark for the packaging. I may still use it but we’ll see what everyone thinks.
Here is an update on what I’ve done so far…
I used an image that I found online. It had free reusable rights with or without changing the image. But I went ahead and changed the image anyways. I put photo in photoshop and went to the adjustments and put a “blue filter” on the image to cool it down a little bit, then put a 66% white boxed layer over the image to “fade” the photo.
After I added that onto my photo I decided to get rid of the border. I felt like the label would look a lot more dominate if the text was taken out of the box and the “flaxseed” text was a little bit bigger (44pt).
I wanted to keep a lot of the information that was on the original package because I felt like it was relevant. I kept the recipe, the message from Bob Moore who is the founder of the Bob Red Mill Flaxseed.
After hearing some suggestions on the color, I decided to change the back label color to something that helps bring the label out. I really like the gold effect and I know it’ll look good on the jar label.
Here is my before and after of the Flaxseed label:
Here is my last refinement along with my barcode! I really like how everything turned out.